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Collective Intelligence

Dr. Saulius Norvaišas, Collective Intelligence: Society Learning to Use Its Own Mind, Part VI: Why Better Decisions Make Society Wealthier

Imagine a small American town where the same street floods every spring.

After every major storm, water fills front yards, residents cannot reach their homes, and emergency crews have to pump the street dry. Each year, the town clears the drainage ditches, adds gravel, repairs the shoulders, and patches the damaged pavement.

The work costs money.

The following year, the street floods again.

The ditches are cleared again.

More gravel is delivered.

The pavement is repaired again.

From the outside, the town appears to be doing its job. Crews arrive, equipment is deployed, invoices are paid, and completion reports are filed.

But one longtime resident says:

“The water isn’t backing up because the ditches are clogged. The culvert beneath the road a quarter mile away is too narrow. Until we replace it, we’ll keep paying to repair the same damage.”

Perhaps the resident is right.

Perhaps not.

But if the observation is never seriously evaluated, the town may continue funding the problem instead of solving it.

This reveals a simple but often overlooked principle:

A lack of money is not the only cause of poverty.
A society also becomes poorer when its decisions repeatedly recreate the same costs.

A better decision does not always require more money.

Sometimes it allows us to stop spending money on the same failure.

A society’s wealth therefore depends not only on how much it earns, produces, or attracts in investment. It also depends on how accurately it understands its problems, how well it identifies their causes, and whether it chooses actions that actually change the situation.

In other words, prosperity is not created by resources alone.

It is also created by the quality of decisions.

Wealth Is Created Before the Work Begins

When Americans talk about economic growth, they usually think about factories, technology, investment, exports, productivity, entrepreneurship, and jobs.

All of these matter.

But before a factory is built, someone must decide what to build and where to build it.

Before a technology is purchased, someone must decide what problem it is supposed to solve.

Before a highway is expanded, someone must determine whether expansion will actually reduce congestion.

Before a school system is reformed, someone must understand what is preventing students from learning.

Before public funding is allocated, someone must decide where it can create the greatest value.

Every economic action begins with a decision.

If the decision is sound, money becomes an instrument for creating value.

If the decision is poor, money becomes an instrument for magnifying the error.

Consider a county that receives several million dollars to build a new recreation center. The project is completed on schedule. The contractor fulfills the agreement. Local officials cut the ribbon, and the news media report a major investment in the community.

Two years later, however, the county discovers that the building is expensive to maintain, attendance is low, public transportation does not reach it, and local schools cannot use it during the hours when students need it most.

Was the money invested?

Yes.

Was wealth created?

Not necessarily.

The building exists.

But if it requires increasing annual subsidies while providing little public value, the investment may have created a long-term liability.

The county might instead have renovated several existing school gyms, added outdoor courts in residential neighborhoods, extended access hours, and introduced a shared reservation system.

That approach might have appeared less impressive.

There would have been no monumental new building.

No dramatic ribbon-cutting ceremony.

But more people might have gained access to recreation closer to where they live, while operating costs remained lower.

The size of an investment does not reveal how much value it created.
Value is revealed by the problem the investment actually solved.

A Bad Decision Costs More Than Its Price Tag

We often calculate the cost of a bad decision too narrowly.

Suppose a public agency spends $250,000 on a software system that does not fit its actual workflow. It may appear that the loss is limited to $250,000.

But the real cost can be much greater.

Employees waste time every day.

Residents struggle with confusing forms.

Additional workers are assigned to correct errors.

Data must be transferred manually.

Staff members create unofficial spreadsheets to make the system usable.

Frustration grows.

Trust in the agency declines.

Several years later, another system must be purchased, and the old data must still be transferred into it.

The original purchase was only the first invoice generated by the mistake.

The same thing happens in business.

A company decides to reduce costs by buying cheaper packaging. Each box costs a few cents less, and the projected savings look convincing in a spreadsheet.

But the boxes tear more often.

Products are damaged.

Customers return them.

Customer-service employees spend more time handling complaints.

Delivery companies must make additional trips.

Negative reviews appear online.

The company saved money on packaging but lost more money managing the consequences of that saving.

Or consider a hospital that reduces evening registration staff in order to lower labor costs.

The payroll line decreases.

But patients wait longer. Nurses take on administrative tasks. Physicians receive information later. The likelihood of communication errors rises, and already overburdened clinical staff lose more time.

One department has reduced its expenses.

The total cost to the organization—and possibly to patients—has increased.

A bad decision rarely costs only what was paid for it.
It also costs time, correction, lost opportunity, and trust.

The Cheapest Option Is Not Always the Most Economical

Imagine a school district that needs to replace the windows in an aging school.

One bid is cheaper.

Another is more expensive, but the windows insulate better, last longer, and are easier to maintain.

If the decision is based only on today’s purchase price, the lowest bid wins.

Five years later, however, the cheaper windows may be leaking heat, their mechanisms may require frequent repairs, and some may already need to be replaced.

What looked like saving money on the day of purchase has become the more expensive choice over the life of the building.

We see the same pattern in everyday life.

One person buys the cheapest pair of work boots and replaces them every year. Another buys a better-made pair and wears it for five years.

The first person spends less each time.

Over five years, that person may spend more.

A farmer may skip soil testing and fertilize every field according to habit. In the short term, this appears simpler and cheaper. But fertilizer is applied where it is not needed, yields fail to improve, and the soil gradually deteriorates.

Another farmer first determines what different sections of the land actually require. Testing costs money, but it allows fertilizer to be used more precisely, reduces long-term expenses, and protects the soil.

Saving money and selecting the lowest price are not the same thing.

Real economy considers the full effects of a decision:

  • What will it cost to purchase?
  • What will it cost to operate?
  • What will maintenance cost?
  • What damage could a failure cause?
  • How long will the solution remain useful?
  • What must be sacrificed by choosing it?
  • Does it remove the cause, or merely hide the consequences for a while?

A good solution may cost more today and much less over its entire lifetime.

A Mistake Repeated Thousands of Times

Sometimes a bad decision costs one person only a few minutes.

It therefore appears insignificant.

But when the same decision affects thousands or millions of people, a small mistake becomes an enormous loss.

Suppose a state benefits portal requires applicants to enter the same information twice. Each person loses five minutes.

That seems trivial.

But if 300,000 people use the system in one year, the duplicated step consumes 1.5 million minutes, or 25,000 hours.

That is more than twelve years of full-time work.

Now add the time public employees spend explaining why the information must be entered again. Add data-entry errors, phone calls, abandoned applications, and eligible people who give up because the system is too difficult to navigate.

A five-minute inconvenience is no longer a minor problem.

It has become a large-scale waste of human time.

Consider a poorly timed traffic signal.

One driver waits an unnecessary additional minute each day. That does not seem important.

But if 20,000 vehicles pass through the intersection daily, the result is thousands of wasted hours, additional fuel consumption, greater pollution, and more stress.

Or imagine an unclear digital reporting form used by public-school teachers.

One teacher needs only ten extra minutes to complete it.

But if thousands of teachers repeat the same task every week, the system takes away time that could have been used to prepare lessons, assess student work, or help children who are falling behind.

A small systemic error can cost more than a large one-time mistake because it is silently repeated thousands of times.

An intelligent society therefore looks not only for spectacular scandals.

It also looks for small, recurring losses built into everyday systems.

A Good Decision Multiplies Too

The same principle works in the opposite direction.

A small improvement repeated many times can create enormous value.

A community health center notices that many patients miss appointments because they forget them. It introduces a simple text reminder that allows patients to confirm or cancel with one tap.

The value of one message is small.

But if it releases several appointments every day for other patients, the system can recover thousands of hours of clinical capacity over the course of a year.

A school notices that students are tired and unfocused during first period. Instead of launching another campaign against poor discipline, it asks teachers, students, parents, and transportation staff to examine the daily schedule.

They discover that one bus route brings some students to school much too early.

After the route is adjusted, those students no longer spend half an hour waiting in a hallway before classes begin.

The change is modest.

But attention improves, morning conflicts decrease, and fewer students arrive late to their first class.

In a manufacturing plant, an employee suggests moving the most frequently used tools closer to the workstation. Each action saves only a few seconds.

But the action is repeated hundreds of times a day.

Over a year, the change saves many hours, reduces fatigue, and lowers the risk of error.

Residents of a condominium building notice that heat is distributed unevenly. Some units are so warm that residents open their windows in winter, while others remain cold.

Instead of immediately replacing the entire heating system, the association first balances the existing system and repairs several faulty controls.

The investment is small.

Energy consumption then decreases every month, year after year.

This is the economics of a good decision.

It does not create value only once.

It may continue creating value every day.

The Greatest Losses Are Sometimes Invisible

Money that has been spent is easy to see.

What failed to emerge because of a bad decision is much harder to see.

If a company develops a product no one wants, its development costs can be calculated.

But we do not see the product the same team might have developed during that time.

If a city builds a facility that is rarely used, its construction cost appears in the budget.

But we do not see the childcare center, sidewalk, library expansion, or bus route that could no longer be funded.

If a university keeps an outdated program unchanged for years, it is difficult to calculate how many talented students choose to study elsewhere and never return to the region.

If a state creates rules so complicated that they discourage small businesses, no official spreadsheet lists all the companies that might have been founded but never were.

This is the cost of lost opportunity.

Imagine a town trying to revitalize its downtown public square. Officials decide to replace the pavement and install new benches. The square looks better, but few additional people spend time there.

Why?

Local business owners knew that the main problem was not the pavement. The square lacked activity, summer shade, safe access for families, and affordable spaces where small cafés and vendors could operate.

The money was not completely wasted. The square truly did become more attractive.

But the town missed the opportunity to create a living downtown center.

The quality of a decision is revealed not only by what it produced.
It is also revealed by what could no longer be created once that path was chosen.

Why More Experts Do Not Automatically Produce a Better Decision

It may seem that the solution is simply to place more experts around the same table.

But even highly competent people may see only different parts of the problem.

A transportation engineer may recommend widening a road.

An environmental specialist may warn that wider roads will increase emissions and induce more traffic.

A business owner may argue that better access is essential for deliveries.

A resident may point out that congestion occurs only during two short periods of the day.

A bus driver may know that much of the backup is caused by a badly located stop.

A school principal may explain that the largest surge occurs when hundreds of parents drop off children at the same time.

Each person may be right about the part they can see.

But no single participant sees the whole system.

In a conventional meeting, the most integrated solution does not necessarily prevail. The outcome may instead be determined by the most powerful agency, the highest-ranking official, the department with the largest budget, or the interest group best equipped to defend its position.

Bringing different people into the same room is therefore not enough.

We need an architecture that helps their knowledge combine.

In a Collective Intelligence environment, participants evaluate previously submitted ideas before offering their own. If they have something genuinely new to add, they submit one clear, non-repetitive idea.

This means participants are not rewarded merely for repeating their established positions.

They must first engage with what others have already contributed.

Ideas are submitted anonymously. At the initial stage, a cabinet secretary’s proposal, a professor’s proposal, a company president’s proposal, and a neighborhood resident’s proposal enter the same field of evaluation.

This does not mean that everyone is equally competent.

It means that competence must reveal itself through contribution rather than being predetermined by title.

One participant may understand the technical possibilities best.

Another may understand human behavior.

A third may recognize the financial consequences.

A fourth may notice a side effect no one else considered.

A fifth may not submit an original proposal but may be exceptionally good at recognizing the strongest ideas contributed by others.

When these different forms of competence interact, the group may discover a solution that no participant could have developed alone.

From “What Will We Do?” to “What Will We Change?”

Poor planning often begins with an activity.

We will build.

We will purchase.

We will organize.

We will train.

We will create a program.

We will deploy a platform.

But an activity is not yet a result.

A school district can conduct twenty training sessions and change nothing.

An agency can purchase a thousand laptops that employees do not know how to use effectively.

A company can develop an app that customers do not need.

A city can build a bike lane that ends at the most dangerous intersection.

A public-health department can print thousands of brochures that no one reads.

The first question should therefore not be “What will we do?”

It should be “What measurable condition do we want to change?”

Not:

“We will improve public transportation.”

But:

“Within two years, we want to increase the share of downtown commuters using public transportation from 12 percent to 20 percent.”

Not:

“We will strengthen student engagement.”

But:

“During the next school year, we want to reduce unexcused absences by half.”

Not:

“We will improve customer service.”

But:

“Within six months, we want to reduce the average time required to resolve a customer’s problem from four days to one.”

Only then can we ask:

What is preventing this result today?

Which factors can we influence?

Where is the strongest point of intervention?

How will we know whether the solution is working?

What unintended consequences might it create?

This approach changes the logic of decision-making.

Activity is no longer treated as the goal. It becomes a testable means of reaching the goal.

An intelligent society does not count only how many activities it completed.
It asks whether the condition that justified those activities actually changed.

A Decision Must Be Able to Correct Itself

Even a carefully designed solution may fail to work as expected.

Human behavior changes.

Technology changes.

Prices, environments, and needs change.

Unintended consequences emerge.

A good decision is therefore not one that can never be wrong.

A good decision is one that allows errors to be detected and corrected in time.

A city installs a new roundabout. Traffic models predict that vehicles will move more efficiently. After it opens, however, one entrance develops an even longer morning backup.

A bad system defends the previous decision:

“The project was completed according to specifications.”

A good system asks:

“What did we fail to account for, and what can we adjust?”

A school introduces a new testing schedule intended to encourage students to study more consistently. After several months, administrators discover that the number of tests has increased so sharply that student stress is worse than before.

A bad system blames students for failing to adapt.

A good system revises the policy.

A company deploys an automated customer-service chatbot. Simple questions are answered more quickly, but customers with complicated problems can no longer reach a human being.

A bad system celebrates the growing percentage of automated interactions.

A good system notices that it has reduced not only employee workload but also the trust of some customers.

Collective Intelligence is useful not only for finding an initial solution.

It can also help a community or organization continually evaluate what has changed, what new problems have appeared, and how its chosen direction should be adjusted.

A decision should not be treated as a command carved in stone.

It should become part of a continuing cycle of social learning.

Collective Intelligence Is Not a Magical Cost-Cutting Machine

It would be a mistake to promise that Collective Intelligence will always find a perfect solution.

No such system exists.

Participants may lack essential information.

The problem may be formulated incorrectly.

An important affected group may be left out.

Legal, ethical, financial, or technological constraints may be overlooked.

Even the strongest idea may encounter circumstances that could not have been predicted in advance.

The purpose of Collective Intelligence is not to eliminate uncertainty.

Its purpose is to prevent the limited perspective of one person, one institution, or one profession from becoming the blindness of the entire system.

When one person makes a decision, what that person fails to notice can become everyone’s mistake.

When many people with different forms of competence interact through a structured process, the probability increases that someone will detect the weak point.

One person asks how much the proposal will cost.

Another asks who will implement it.

A third asks how it will affect the most vulnerable.

A fourth asks whether people will actually use it.

A fifth asks what new problem it may create.

A sixth asks whether there is a simpler way to achieve the same result.

Collective Intelligence cannot guarantee the absence of mistakes.

But it can help identify them earlier—before they become expensive.

Intelligent Prosperity Begins with the Mistake We Do Not Make

Economic success is often imagined as an ever-expanding scale of activity.

More construction.

More projects.

More programs.

More investment.

More technology.

Sometimes, however, the greatest value is created by choosing not to do something.

Not buying a system that is unnecessary.

Not constructing a building in the wrong location.

Not launching a reform before the problem has been clearly defined.

Not introducing a rule that creates additional paperwork for millions of people.

Not closing a rural school before examining the consequences for the entire community.

Not spending millions treating a symptom when the cause can be removed for much less.

These savings are difficult to see.

There is no building in front of which officials can pose for photographs.

There is no ribbon to cut.

There is no large project to feature in an annual report.

But the money remains available. So do people’s time, energy, and ability to use those resources more meaningfully.

This is not inaction.

It is maturity in decision-making.

A wealthy society is not one that can afford to make many mistakes.
It is one that learns to stop producing them systematically.

Decision Quality Is Invisible Infrastructure

A country may have highways, power grids, hospitals, universities, broadband networks, and data centers.

But it also needs another kind of infrastructure: the capacity to make good shared decisions.

Without it, a highway may be built in the wrong place.

A hospital may treat the consequences of a problem without addressing what is driving patient demand.

A university may prepare students for occupations that are disappearing.

A data center may process unwanted or irrelevant data with extraordinary efficiency.

Technology can execute a bad decision faster.

Money can increase the scale of a poorly chosen action.

Decision architecture is therefore as important as physical and digital infrastructure.

We rarely notice it when it works well.

But we experience its absence when the same problems are addressed year after year, reforms replace one another without producing results, projects end without achieving their goals, and people lose trust in institutions.

Collective Intelligence offers a way to build this infrastructure.

It can bring hidden competence into view.

Separate an idea from the status of its author.

Evaluate not only proposals but also the ability to recognize strong ideas contributed by others.

Combine professional expertise with lived experience.

Clarify a problem before money is spent trying to solve it.

Monitor consequences and adjust direction.

Society can then become wealthier not only by accumulating more resources, but also by wasting fewer of those it already possesses.

A Society That Learns Not to Finance Its Own Mistakes

A nation’s economic future does not depend only on how much capital it can attract.

It also depends on what it decides to do with that capital.

A government can receive billions of dollars and scatter them across disconnected projects.

An organization can purchase the most advanced technology available and use it to automate an outdated process.

A state can increase education spending without changing what prevents children from learning.

It can spend more on health care while leaving the same problems of prevention, patient flow, access, and accountability unresolved.

It can build more roads without asking why people are forced to travel farther for work, education, health care, and basic services.

More money cannot compensate for an inability to solve problems.

Sometimes it merely allows the same poor decision to be implemented on a larger scale.

Long-term prosperity therefore does not begin with the question:

“Where can we get more money?”

It begins with an earlier question:

“How can we ensure that the money we already have—and the money we may receive in the future—is used to solve real problems?”

The answer cannot depend entirely on one leader, one agency, one panel of experts, or one election cycle.

In a complex society, knowledge is distributed.

Some people see the causes of a problem.

Others experience its consequences.

Some recognize possible solutions.

Others detect the risks within those solutions.

Still others can identify which ideas genuinely connect multiple perspectives.

Collective Intelligence allows this distributed knowledge to become a shared capacity for decision-making.

Society then grows wealthier not only because it creates more.

It grows wealthier because it destroys less, repeats fewer mistakes, detects blind spots earlier, and uses more of the intelligence it already possesses.

Money is a society’s accumulated capacity to act.

But decision quality determines whether that capacity becomes new value—or another expensive problem.

A society’s greatest wealth is not simply what it possesses.
Its greatest wealth is the ability to decide together what is worth doing with what it has.

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Further reading: Collective Intelligence

Part I

Part II

Part III

Part IV

Part V 

About the author:

Dr. Saulius Noravaišas is an independent scientist from Lithuania and founder of Omnicracy.net — a platform advancing collective intelligence through the fusion of human and artificial intelligence. Focused on decentralized, merit-based collaboration that enables societies and organizations to adapt and self-optimize without rigid hierarchies or central control.

Learn more at omnicracy.net

Image created by EMN AI Assistant Tom

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