“Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home”.

Winner of the CMI Management Book of the Year 2016

With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives, and techniques behind frugal innovation, enabling managers to profit from the great changes ahead:
“How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software;
How consumers and other external partners can help develop products;
How to implement sustainable practices, such as the production of waste-free products;
How to change the corporate culture to become more frugal”

Introduction by Paul Polman

Available on amazon.com – Frugal Innovation: How to do more with less