
Navi Radjou, The Genius of Frugal Innovation
Unfortunately, more-for-more business model is becoming obsolete for three reasons. First, a big portion of customers can no longer afford expensive products, due to diminishing purchasing power. Second, we are running out of natural resources, namely water and oil. And third and most important, the growing income disparity between the wealthy and everyone else has led to a big disconnect between existing products and services and customers’ essential needs.

















